What Exactly Is SEO (Search Engine Optimization)? - KlickDealzDigital

What Exactly Is SEO (Search Engine Optimization)?

SEO is an abbreviation for “search engine optimization.” In layman’s words, it refers to the process of upgrading your website so that it appears more prominently when people search for items or services linked to your company on Google, Bing, and other search engines. The higher your pages appear in search results, the more likely you are to draw attention and attract new and existing clients to your business.

What is the process of SEO?

Bots are used by search engines such as Google and Bing to crawl websites, moving from site to site, collecting information about those pages, and indexing them. 

Consider the index to be a massive library where a librarian may get a book (or a web page) to assist you in finding exactly what you’re searching for at the time.

Following that, computers examine pages in the index, taking hundreds of ranking variables or signals into consideration to decide the order in which pages should show in search results for a particular query. 

In our library analogy, the librarian has read every single book in the library and knows which one will hold the answers to your questions.

Our Periodic Table of SEO Criteria categorizes the factors and weights them depending on their overall value to SEO. 

Content quality and keyword research, for example, are crucial aspects in content optimization, while crawlability and speed are important site architectural considerations.

The freshly revised SEO Periodic Table also contains a list of Toxins that are detrimental to SEO best practices. 

These are shortcuts or tactics that may have been sufficient to ensure a high ranking when the engines’ methodologies were far less advanced. 

And they could even work for a little while longer – at least until you are caught.

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